Technical SEO involves the behind-the-scenes information of your website. Your sitemaps and alt text are just a few examples. Technical SEO looks beyond your site’s content to ensure its structure conveys the correct information to search engine spiders.
Technical SEO translates elements on your website into search engine-friendly language. It makes it easier to index your website, scan for relevant keywords and structures, and place your URL on the first page of SERPs.
We’ve compiled all the information you need to optimize your site. This list of technical SEO includes key elements to make your website fluent in search engine language.
Checklist of Technical SEO for Digital Marketers
A technical SEO checklist is an invaluable tool for digital marketers. It can help identify areas that need improvement.
Checklist of the top 7 technical SEO items you need to add:
- Mobile-Friendly
- Site Speed
- URL Structure
- HTML
- Security
- Website Redirects
- Structured Data
Mobile Friendly
As more people access the internet via mobile devices, Google has adapted its indexing model to reflect this trend. Google has shifted to a mobile-first indexing model. Make sure that your website has a mobile-friendly design.
The Importance of Optimizing Mobile Site Speed
Google has acknowledged that it is moving towards mobile-first indexing, which means algorithms are primarily looking at mobile versions of websites before scanning the desktop versions. Mobile-friendliness is therefore a key factor in SEO rankings. If you haven’t already optimized your site for mobile devices, now is the time to do so.
1. Create a Site That Is Responsive and Can Be Easily Adapted to the Mobile Environment.
This can be used to create a responsive website that is compatible with both desktop and mobile. Your website will have a single URL and HTML, making it less likely to miss SEO opportunities. The site is also easier to maintain because all changes are automatically reflected in both versions. It doesn’t hurt either that Google recommends this.
2. Separate Your Mobile Website From Your Desktop Website.
You can optimize your content for mobile using this approach without changing your desktop site. This can help you target your mobile audience and optimize for mobile specifications. Our team recommends creating a responsive website that can switch between desktop and mobile versions, so you won’t miss out on content that was loaded in one version.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist of the best SEO company in Clearwater. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.